Bally’s is rebranding three casinos in Colorado

Three Bally’s Corporation casinos in Colorado will be renamed under the same visual brand and name: Bally’s Black Hawk.

These three casinos are Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino.

Bally’s executive vice president of casino operations and marketing director Phil Giuliano said:

“This is the first step in a concerted effort to rebrand all 14 land-based casinos in addition to creating an omnichannel brand for online sports betting, gaming offerings and fantasy sports.”

He added:

“We are proud to be able to offer Coloradans the Bally’s brand and what it has to offer now, as well as in the coming months and years. Reward Card members can now use their cards at all three hotels to receive Bally rewards, Tier status, restaurant discounts, casino multipliers and much more. Bally Bet users receive rewards at Bally’s Black Hawk Casino for all their mobile sports betting. We thank the state of Colorado for working with our team and are proud of our team members who worked hard to help us get over the line.”

Meanwhile, in Nevada, the Douglas County Alcoholic Beverage Board approved the name change of the MontBleu Resort Casino & Spa company, which will now be called Bally & # 8217;s Lake Tahoe.

The board approved the name change on July 1 at the request of CEO Greg Forreyer and Executive Director Timothy Tretton, who has served as General Manager of the Stateline, Nevada Casino Resort since 2015.

The new name appeared after Bally & # 8217;s Corporation completed the acquisition of the institution previously owned by Caesars Entertainment.

Forreyer said:

“MontBleu is a major entertainment asset that is commensurate with the iconic Bally brand, and contributes to the development of our current portfolio diversification strategy. Upon completion of the transaction, we look forward to integrating the property into the Bally family and using it as an attractive location for our loyal customers who want to visit Lake Tahoe.”

The hotel-casino was built in 1978 as Park Tahoe and acquired by Caesars in 1980. This will be the third casino name change in the 21st century. During the transition from Caesars Tahoe to MontBleu in 2005, he was briefly called “Nomad” in the film “Smokin & # 8216;Aces”.

Bally’s has 14 casinos in 10 states, a racetrack and 13 authorized OTB licenses in Colorado.

Source: Focus Gaming News

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