On August 17, Bally’s Corporation announced the rebranding of the Vicksburg Casino, which is now called Bally’ s Vicksburg Casino. In addition, the external entrance has been replaced, and Bally & # 8217;s is implementing its brand new Bally Rewards club program for players.
It is expected that the rebranding of the entire hotel will be completed by the end of September and will also include new dice, cards , game chips and layouts of Bally table games, and the previous Vicksburg Casino cards and dice will be donated to local organizations.
“We are proud to represent the Bally brand in Vicksburg and what it has to offer now, as well as in the coming months and years,” said George Papanier, president and CEO of Bally & # 8217;s Corporation.
Bally & # 8217;s Vicksburg offers 35,000 square feet of playgrounds, including slot machines, video poker machines and table games, including blackjack, craps and three-card poker. There is also a betting shop with 24-hour kiosks.
The brand new Bally Rewards program is a four-level card program that offers its participants rewards, level status, exclusive offers, gift giveaways and casino multipliers, while all existing rewards are transferred to the cards of the new program.
“This is a very interesting time for both our customers and team members, and we are looking forward to celebrating soon. We thank the State of Mississippi for working with our team, and we are proud of our team members who worked hard to put us out of action, ” Papanier added.
Earlier this month, Bally’s also renamed the Arapahoe Park Racetrack in Colorado to Arapahoe Park in Colorado; as well as rebranding Casino KC to Bally & # 8217;s Kansas City Casino.