The artist’s works are presented in three dimensions, with sound.
Hard Rock Hotel & Casino Atlantic City will be the last venue for Beyond Van Gogh: The Immersive Experience when the traveling exhibition opens on the boardwalk in July.
Beyond Van Gogh presents more than 300 of the greatest works of the post-impressionist artist Vincent Van Gogh, including such easily recognizable classics as “Starry Night”, “Sunflowers” and “Cafe Night Terrace”.
Immersive Experience was created by French-Canadian creative director Mathieu Saint-Arnaud and his team at the Normal Studio in Montreal.
According to Saint-Arnaud, the exhibition “liberates” art from its two-dimensional limitations into a three-dimensional experience. Guests are transported into Van Gogh’s world through an exclusively designed space consisting of three areas that seamlessly merge into each other: the education room leads to the waterfall room, which transitions into the immersive experience room.
“Freed from the frames, Van Gogh’s impressive paintings appear on the walls with projections, inviting guests to fully immerse themselves in the incredible details of his work and immerse themselves in his ever-changing, swirling and colorful flowers, cafes and stunning landscapes.”
Saint-Arnaud said in a statement, adding that the artist’s own dreams, thoughts and words are included in the symphonic score.
More than 2.5 million Beyond Van Gogh tickets have been sold worldwide, which, according to officials, makes the exhibition one of the most popular traveling exhibitions to date.
The exhibition will be organized by Paquin Entertainment Group and presented by the Hard Rock Hotel & Casino Atlantic City when it opens to a limited visit at the resort on July 8. Tickets will go on sale to the general public starting Friday, February 25.
“The magical and exciting adventure Beyond Van Gogh: The Immersive Experience takes on the task of breathing new life into a huge number of Van Gogh’s works. Thanks to the use of 3D projection technology and music that reveals all his genius, guests can feel the artist with all their senses,” Saint-Arnaud said.
Justin Paquin, co-producer of Paquin Entertainment, added:
“This original and unique multimedia artistic adventure deeply resonates with the audience. Including a refreshing new twist that art lovers haven’t seen before, Beyond Van Gogh: The Immersive Experience gives a new appreciation to the stunning work of this tortured artist. It is not surprising that millions of people around the world believe that Van Gogh has strengthened his relationship with art. Beyond Van Gogh: The Immersive Experience will only strengthen this connection.”
Source: Gaming America