Caesars To Mark WSOP Move By Rebranding Strip Property Bally’s to Horseshoe Las Vegas

Bally’s Las Vegas Strip Casino is ready for a multimillion-dollar transformation, as a result of which it will be renamed Horseshoe Las Vegas – a tribute to the famous Horseshoe brand, which made its name in the city center more than 70 years ago.

The makeover, which will begin in the northern spring and will include an updated exterior, new entertainment and food and beverage options, a reimagined casino lounge and upgraded public areas, comes as the hotel prepares to host this year’s World Series of Poker (WSOP) for the first time.

The WSOP, which moved from Rio, where he has lived for the last 17 years, was first held at Binion’s Horseshoe in 1970, when its owner Benny Binion invited seven of the best poker players to compete in a series of cash games. voting.

Since then, the WSOP has grown into the largest and most prestigious poker series on the planet: the 2021 WSOP gathered 127,245 participants in 88 tournaments and paid a total of $238 million in prize money.

According to the information published by the owner of Caesars Entertainment the day before, the new Horseshoe Las Vegas will pay homage to the history of the original Horseshoe with the help of “classic sophistication”, and the design team will create a handmade feeling with the help of processed leather, spectacular colors and brand signature. iconography of the golden horseshoe.

“Since 1951, Horseshoe Casino has been offering the best odds, the highest limits, and the biggest jackpots, so it’s fitting that we’re bringing Horseshoe back to Las Vegas right on the Las Vegas Strip,” said Jason Gregoretz, senior vice president and general manager of real estate.

Adhering to the tradition of providing impeccable service at Horseshoe, our guests will see how the hotel transforms over time, ensuring that we do not break the excitement during the transition.”

Ty Stewart, senior vice president and CEO of WSOP, said:

“The horseshoe is where it all started for the WSOP. It has always been a brand for gamblers and card players. As we’re moving the WSOP to the Las Vegas Strip for the first time, the fact that it’s going to happen at the Horseshoe makes it incredibly special.”

The 53rd annual WSOP will be held from May 31 to July 19, 2022.

Source: Inside Asian Gaming

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