Hollywood Casino Columbus in Ohio becomes the first gambling establishment in the state to launch cashless payments, as visitors to the casino owned by Penn National Gaming will no longer need to carry credit cards or cash to finance their activities.
After launching this technology at other Penn National facilities last month, the company now intends to implement a cashless rate at its Hollywood facilities in Toledo, Dayton and Youngstown by the end of October, WBNS reports.
The company uses the MyWallet app and the MyChoice rewards system, which gives access to “tier status, exclusive rewards, special offers and mycash balance” in one place and instantly, according to the product description.
This technology promises users to abandon cashless and non-cash payments, as well as “connect more easily than ever before”, directly to their favorite slots. Users can buy chips or cash out money in a board game using the app.
In addition, guests can transfer funds from their mywallet account to their bank account and even set up balance alerts on mobile devices and by email. Penn National Gaming also promises that for a limited time, “no transaction fees are charged.”
Real Time Rewards, the company’s new loyalty rewards program, allows eligible members to earn and redeem mycash, the mychoice loyalty currency, “faster than ever before.”
Participants can earn mycash at more than 35 mychoice points across the country, including at the points of the company’s bookmaker office, in online sports betting and for real money/in an online casino. Currency can be exchanged for free gaming, hotel accommodation, meals, online casino loans, retail purchases at mychoice destinations and on the online market mychoicemall.com.
In August, Hollywood Casino York Penn National opened for $120 million with cashless payments and technologies that first appeared in the state. The advanced “3C” cardless, cashless and contactless technology was developed in partnership with Everi Holdings and Acres Manufacturing.
“This is a revolutionary improvement for our industry,” Todd George, executive vice president of operations at Penn National, commented that month. “This technology also supports Penn National’s multi-channel business approach, where we deliver the best experience, whether people are playing with us in our hotels or in our many online offerings.”